This branding is for a conceptual organic cafe, which I propositioned to be located inside the Halifax Museum of Natural History. The elegant word mark and name is simple, but is stylized to mimic that of a branch, as well as the rich brown colour of coffee. Recyclable paper cups were designed featuring the branch imagery. The third image shows both a reusable coffee cozy for purchase, as well as a paper one. If one brought their own reusable cozy, they would get a 10% discount for being environmentally friendly. A direct mail piece was also developed. It advertises a space where they can re-energize in a natural green environment indoors, as well as showing the history aspect of the museum.