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Fresh as Rain Shoe Billboard
Fresh as Rain Shoe Billboard Closeup
Fresh as Rain Shoe Billboard

Shoe Billboard

The concept of this billboard ad are shoes that stay fresh no matter how long you wear them. One of their selling features is also that they are available in many different colours. I thought of fresh smells and thought of rain as being one of the best ones. With that came the rainbow idea to show the colours of the shoe. Multiple images from online were compiled together to create the imagery of shoes being so fresh they fall from the sky with the rain.

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